By Jordan Beach, MSW, Courier & Press, March 27, 2018 –

Electronic cigarettes (e-cigarettes) are turning into a thing of the past.

I would love to tell you it’s because less people are using them and all forms of cigarette use are becoming obsolete, but that is not the case. The growing popularity of e-cigarettes has just taken on a new form called “JUULing,” which is a type of vape made by JUUL Labs.

According to the manufacturer’s website, its mission is to “eliminate cigarettes by offering existing adult smokers with a true alternative to combustible cigarettes.”

The company says the product is not intended for minors. However, young people are using it, and medical experts are concerned about the health risks.

JUULing is essentially the same concept as vaping using an e-cigarette, but the device itself is much smaller and more discreet. The size and style can make it especially appealing to kids or others who might want to hide use of this product.

Like an e-cigarette, this device needs to be charged, but the difference is it can be easily plugged into a laptop or charged in a car using a USB port. Small enough to fit in the palm of a hand, the JUUL may easily be passed off as a flash drive and brought into homes and schools without the knowledge of adults.

Vaping flavors like fruit medley and crème brulee may also attract a younger market, though the manufacturer states that its products are not designed for anyone under the age of 21.

Outside of convenience stores, these products can also be purchased online through the manufacturer. There are steps to verify the buyer’s age and help prevent minors from making a purchase, but according to news reports, underage users are still finding ways to buy it online.

Using a JUUL has to be better than smoking traditional cigarettes, right? They are made without tar and some other well-known cancer-causing chemicals used to make cigarettes, but they are not harmless.

The manufacturer says one cartridge used for a JUUL contains as much nicotine as an entire pack of standard cigarettes. The American Academy of Pediatrics says nicotine is both highly addictive and toxic. Nicotine has been linked to nerve damage in developing teens. A newly published New York University School of Medicine study suggests nicotine delivered via e-cigarettes puts users at a higher risk for cancer and heart disease.

JUUL products are also expensive. A “starter pack” purchased online will cost just under $50. Each time you need more cartridges it will cost about $25 for a pack of four. This is not a cheap habit (or addiction).

Parents, it is important to educate yourself on the appearance of a JUUL so you know if your child has one with them.  Also, it is important to have conversations with your children about the dangers of these substances. When something doesn’t look dangerous or is advertised as a safe alternative, it is easy for teens to overlook the dangers that lie beneath the surface.